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Become the Online Business Manager clients trust to run their business
And build consistent 10K revenue months doing work you love.
The hands-on certification program that elevates your current skills and experience into the strategy, systems, and leadership that CEOs and founders need to scale.
Takes 5 minutes. It’s free. No commitment.
90+
Graduate Success Rate
500+
Accredited OBMs Worldwide
5-10x
ROI reported by Graduates
30+
Countries represented by our students
OBM School has been the best experience I’ve ever had taking an online course. It gave me such a boost of confidence. I walk into any situation with my head held high now because I know the value I bring. Since transitioning from VA to Online Business Manager, I’ve more than tripled my revenue, with new clients starting at $3,000+ monthly retainers, and I’ve built a business that gives me the freedom to travel, be present with my family, and truly enjoy the life I’m creating.
Sandy Lewis
Hear about the program directly from Sarah...
Is this you?
You’re over your 9-5, but you’re not sure what comes next. Or you’re a Virtual Assistant who’s tired of being handed tasks instead of trusted with real decisions. Or you’re already supporting clients, and somewhere along the way you realized you’re doing far more than you’re being paid, or recognized, for.
You feel it every time you open your laptop. Every time a client leans on you for a call you didn’t get credit for making. Every time you undercharge and feel a little icky about asking for more. Every time you think, quietly, there has to be something bigger than this.
Here’s the good news. You don’t need to start over, invest in another random course, or pile on credentials that change nothing.
YOU already have the skills that it takes to find success as an OBM.
All you need now?
- The language and positioning to be seen as a leader, not an extra pair of hands.
- A proven method for running a business, not just completing tasks inside one.
- Hands-on practice, so you've actually done the work before a client is paying you for it.
- A credential clients recognize, so the yes comes easier and the rate comes higher.
That’s the gap. And that is exactly what OBM Accreditation is built to close.
I knew I was capable of more. I just didn’t have the language for it or the path to step into it. Accreditation gave me both. I read the description for an Online Business Manager and thought, ‘Oh my God, I am so not a Virtual Assistant.‘ I realized I’d already been having strategy conversations with my clients, I just didn’t have the language or the positioning for the role I was stepping into.
Jackie Appleby
I really didn’t want to go back to a corporate environment because I knew I wanted something more. Accreditation gave me the confidence to finally call myself an Online Business Manager and own the role I was already doing. Today, I’m matching what I earned in my corporate career while working a fraction of the time, and I know I’ll surpass that next year. Best of all, every day I’m excited to sit down at my laptop because I’m building a business that’s on my own terms, not someone else’s.
Nina Reich
Hi, I’m Sarah
Over the last 15+ years, I’ve had a front-row seat to what really makes someone successful as an Online Business Manager. I’ve run my own OBM agency, supported 6 and 7-figure founders behind the scenes, and trained thousands of service providers, with more than 500 going on to become Accredited OBMs.
And do you know what I’ve noticed?
The people who doubt themselves the most are usually the ones who are already doing the work of an OBM.
They’re leading projects, solving problems, managing teams, and keeping businesses running. Yet they’re still calling themselves “just a VA.” They’re still undercharging, second-guessing themselves, and wondering if they’re really ready to step into a bigger role.
For a long time, I thought the answer was more training. Another course. Another certification. But after working with so many talented people, I realised that wasn’t the problem.
What they needed wasn’t more information. They needed the chance to put their skills into practice, receive real feedback, and build the kind of confidence that only comes from doing the work.
That’s why I created Accreditation.
Not to give you another certificate to add to your website, but to help you become the kind of Online Business Manager that clients instantly trust. The kind who can walk into a discovery call knowing you’ve already practised the role, refined your skills, and have a proven framework to back up your recommendations.
I’m still in the work every day, not just teaching it. That’s why our cohorts are intentionally small, why I personally review your projects, and why every part of the program is designed to help you leave with more than knowledge. I want you to leave with confidence, experience, and proof that you’re ready for the opportunities you’ve been working towards.
Over the last 15+ years, I’ve had a front-row seat to what really makes someone successful as an Online Business Manager. I’ve run my own OBM agency, supported 6 and 7-figure founders behind the scenes, and trained thousands of service providers, with more than 500 going on to become Accredited OBMs.
And do you know what I’ve noticed?
The people who doubt themselves the most are usually the ones who are already doing the work of an OBM.
They’re leading projects, solving problems, managing teams, and keeping businesses running. Yet they’re still calling themselves “just a VA.” They’re still undercharging, second-guessing themselves, and wondering if they’re really ready to step into a bigger role.
For a long time, I thought the answer was more training. Another course. Another certification. But after working with so many talented people, I realised that wasn’t the problem.
What they needed wasn’t more information. They needed the chance to put their skills into practice, receive real feedback, and build the kind of confidence that only comes from doing the work.
That’s why I created Accreditation.
Not to give you another certificate to add to your website, but to help you become the kind of Online Business Manager that clients instantly trust. The kind who can walk into a discovery call knowing you’ve already practised the role, refined your skills, and have a proven framework to back up your recommendations.
I’m still in the work every day, not just teaching it. That’s why our cohorts are intentionally small, why I personally review your projects, and why every part of the program is designed to help you leave with more than knowledge. I want you to leave
with confidence, experience,
and proof that you’re ready
for the opportunities you’ve
been working towards.
Introducing the OBM Operating System™
Growing businesses don’t need another pair of hands. They need someone who can bring clarity to the chaos. Someone who can build the systems that save time, lead the projects that keep momentum moving, manage the team with confidence, and create the operational structure a business needs to grow.
That is what you learn to do inside the OBM Operating System™. Built from over 15 years of real experience inside online businesses, it is the lens you use to diagnose any business and lead it.
Discover six connected systems:
- Vision: Turn the founder's direction into a plan the business can actually run on.
- Team: Lead the people, roles, and communication that keep delivery moving.
- Operations: Design the workflows and systems that make the business run without the founder in every detail.
- Projects: Take initiatives from plan to done, on time and on scope.
- Revenue: Track the money in and out, so the founder always knows where the business stands.
- Metrics: Track what matters and turn data into decisions.
Upon mastering the OBM Operating System™, you’ll be able to:
- Lead business operations with confidence, strategic thinking, and data informed decisions.
- Design and manage the systems, workflows, and projects that improve efficiency and support growth.
- Lead teams, support launches and marketing operations, and become the trusted second in command a business relies on as it scales.
- Package and position all of it so clients recognize your value, trust your expertise, and invest in you to keep things running while they focus on growth.
OBM School gave me the confidence, structure, and roadmap I needed to build my business faster than I ever could have on my own. Within two months of joining Accreditation, I was earning more each month than I had in my corporate job, and just a few months later I graduated at full capacity with five monthly retainer clients and a growing team.
The hands-on learning, coaching, and support helped me overcome imposter syndrome, confidently manage clients, and create a business that gives me more freedom, flexibility, and time with my family. Looking back, my investment in OBM School paid for itself within just six weeks, and has continued to pay dividends ever since.
Elaine Strohm
Live training and support
Accreditation is a guided six month live cohort experience. It gives you the time, structure, and support to truly step into the role of an Online Business Manager. You start with the OBM Operating System™ framework Core Modules, then go beyond them into advanced, assessed, hands-on client work.
During your first three months, you’ll work through the curriculum while completing three client simulation projects that put each part of the framework into practice. The second half of the program is built for implementation where you’ll keep refining your projects, receive detailed feedback, revisit lessons, and strengthen your confidence until the framework becomes second nature.
Along the way you get live support across three live calls every month:
- Hot Seat coaching with Sarah
- Co-working and implementation calls
- Guest expert workshops
Plus personalized project reviews and feedback, and ongoing support inside our private Accreditation community.
Because students join from around the world, every live session runs at two different times each month. One window works for North America and Europe, and the other works for Europe, Africa, the Middle East, and Asia Pacific. So whether your day starts in Los Angeles, London, or Sydney, there’s a live session built to fit your schedule. And every session is recorded and saved in your member area, so if you ever miss one live, you can catch up any time.
The support inside OBM School is unlike anything I’ve experienced. Sarah and the entire team are true givers, they hold nothing back. They freely share their expertise and genuinely want every student to succeed. This is where I learned how to methodically and systematically build from nothing to something.
LeAngela Aitken
Hands-on practice and implementation
One of the biggest reasons new Online Business Managers struggle with confidence is simple. They have never had the chance to practice the role before they’re hired.
That is why you complete three client simulation projects in the first three months, built around the real operational scenarios growing businesses face every day.
As you work through the training, you apply it by:
- You’ve been managing operations behind the scenes—without the title or recognition
- You’re done overdelivering in implementation roles that don’t match your strategic skill set
- You want a clear path to premium, long-term OBM retainers
- You love structure, systems, and making things run better
- You’re ready to confidently position yourself as a leader—and get paid like one
Every project receives personalized feedback, and you have the full six months to refine your work and ask questions on the live calls. You can also resubmit projects, at no extra cost, until they meet the standard.
When it’s done, you won’t be hoping you’re ready. You’ll walk into client conversations knowing you have already done this.
One of my clients needed help hiring a team member, and I immediately went back to the projects I’d completed during Accreditation. I followed the same process I’d learned in the program, adapted it for my client, and it worked beautifully. Those projects weren’t just assignments, they became resources I could immediately use in my business.
Sowmya Vemireddy
Unlock the Systems Vault
Turn the framework into action with the Systems Vault.
Every part of the OBM Operating System™ is backed by the Systems Vault: over 110 documents built from years of working inside real online businesses. Fifty eight SOPs and fifty six kits, templates and trackers, every one written to the same structure, so once you know one you can navigate all of them.
Inside, you get customizable templates, tools, and frameworks you can adapt for yourself and your clients, including:
SOPs and process documentation
Client onboarding systems
Client contracts and legal agreement templates
Workflow maps
Operations audit checklists
Team communication resources
Project dashboards
Client management systems
Meeting agendas
Hiring workflows
Business dashboards
Instead of building everything from scratch, you start with proven operational frameworks you can adapt right away. That saves you time, improves consistency, and helps you deliver exceptional results from day one.
The Vault was huge for me. I had written SOPs and manuals for years, but they all stayed with the businesses I’d worked for. Starting my own business, I remember thinking, how am I going to build all of this again? Having the Vault gave me a base, a structure I could work from, and made everything so much easier to manage.
Manu Loths
When I signed up for OBM School and opened the Systems Vault, my whole heart was singing. It is like the Mecca of SOPs. Worth its weight in gold.
Misty Smith
Meet OBM.ai
From blank page to client ready, in minutes.
Over 15 years of Sarah’s OBM genius, every framework, every system, every hard won lesson from running a real agency, packaged into one tool. While most AI tools don’t know how to “run a business”, OBM.ai does. Or at least it will help YOU run your client’s businesses even better.
Choose the system you’re working on for your client, whether that’s Vision, Team, Operations, Projects, Revenue, or Metrics. Answer a few quick questions. In minutes, OBM.ai builds you four client ready assets:
- A gap analysis that shows exactly where the client's business is falling short, and why it matters.
- A system setup checklist, the ordered steps to build or fix it.
- A custom SOP draft, tailored to that client and ready to refine and hand over.
- A prompt pack to take the work even further in your own AI tools.
Work that used to eat your whole afternoon, done before your coffee gets cold.
Put it to work across the real jobs of an OBM:
- SOPs: Turn any client process into a clean, ready to refine standard operating procedure.
- Business plans: Shape a client's direction into a structured plan you can act on.
- Due diligence and client research: Get the lay of a prospect's business before a discovery call, so you walk in sharp.
- Project planning: Map a project from goal to done, with the steps, sequence, and ownership laid out.
Set up any client system without ever staring at a blank page.
This is how you walk in looking like the seasoned pro you’re becoming, from day one. No other OBM training puts this in your hands. It’s yours from the moment you join, through the duration of the program, and then as long as you’re inside our Momentum community upon graduation.
A step ahead of the competition
Stay in the know in an industry that’s always on the move.
Our monthly guest expert workshops keep your skills current as the online business world evolves, and every one is saved to your on demand library so you can watch any time. Recent sessions include:
- Using AI as a strategic tool to streamline operations and strengthen systems
- Your ClickUp Is Telling on You: tightening your systems and workflows
- Transitioning from VA to OBM and pricing yourself as a leader
- Client retention and leadership strategies that keep premium clients longer
From practical AI to systems, pricing, launches, and leadership, these sessions go beyond the core curriculum to help you stay ahead of the way Online Business Managers are working today. The AI workshop in particular is a student favorite, and it’s yours to revisit any time.
Stand out to top-shelf clients
Recognized credentials, and a real path to clients.
Your work throughout the program is recognized with credentials that reflect both your professional development and your commitment to excellence. Your journey through Accredited OBM Certification (CPD-certified) includes seven Credly issued digital credentials: six skill credentials plus your OBM Accreditation, each aligned with a key area of Online Business Management expertise.
Here’s how Accreditation actually connects you to clients:
- The Directory of Accredited OBMs: On completion, you're listed for 12 months, free, in front of business owners actively looking to hire a trusted OBM.
- Matchmaking: You step inside the Sarah Noked OBM Agency pipeline and get connected with opportunities reserved for Accredited OBMs, so you can skip the endless pitching.
- The Alumni Network: Lifetime access to a global community that keeps referring, collaborating, and sending opportunities your way long after you graduate.
- The positioning shift: With the language, the proof, and the credential, you stop competing on task lists and start being chosen as a leader.
An unmatched community
A community that grows with you, long after graduation.
Inside our global community, you build relationships with ambitious professionals on the same path, people who understand your journey and keep growing alongside you long after the program ends. We’re all about building a community and a career that continues to grow with you.
Finding OBM School felt like finding exactly what my next step needed to be. The community was incredible. Everyone was so supportive, and having people who believed in me while I was building my business made all the difference. There were moments when I had to borrow Sarah’s belief in me until I found my own, and today I’ve built a business I love that’s given me more freedom, more confidence, and a completely different quality of life. I’ve doubled my income and essentially doubled my time off.
Andrea Ventim
One of the biggest reasons I invested in OBM School was because I knew I didn’t just need the skills, I needed the community. When you’re transitioning into business, there are so many questions, and it can feel incredibly lonely. Through OBM School, I found business friends from all over the world who are always willing to share ideas, answer questions, and genuinely support one another. Even now, months after graduating, we still meet regularly, share strategies, celebrate wins, and lift each other up. There truly is no competition, just a community of people who want to see each other succeed.
Vaishnavi Duraibabu
Is this for you?
This is for you if...
- You're an experienced service provider (VA, PM, DOO, Integrator) ready to lead, not just execute.
- You're a corporate professional bringing strong, transferable skills into online work.
- You're already managing projects, systems, or people, and you want to do it at a higher standard.
- You're ready to be seen, and paid, as an operational leader.
This is not for you if
- You're brand new with no service or work experience to build on.
- You want a done for you client list without doing the work.
- You're looking for passive, theory only learning.
- You're not ready to complete assessed, real world project work.
Here's everything inside Accreditation
Core training and assessment
- The full OBM School Core Modules 1 to 6, the complete foundation of the OBM method
- Three Accreditation Skills Kit modules, implementation focused training to strengthen core OBM competencies
- Three client simulated projects based on real world scenarios
- Personal assessment with direct feedback on your work, with free resubmissions until you meet the standard
Credentials
- Seven Credly issued digital credentials to showcase your expertise, including OBM Accreditation
- OBM Accreditation, lifetime status, through a CPD-certified curriculum
Live support
Three live calls every month, roughly one a week, each offered across two time zones:
- Hot Seat coaching with Sarah Noked
- Co-working and implementation sessions
- Masterclasses and guest expert sessions
Because students join from around the world, every live session runs at two different times each month. One window works for North America and Europe, and the other works for Europe, Africa, the Middle East, and Asia Pacific. Every session is recorded and saved in your member area, so if you ever miss one live, you can catch up any time.
Tools and systems
- Access to the Systems Vault, over 110 documents including SOPs, kits, templates and trackers
- OBM.ai, your AI powered co-pilot for building client assets, included with Accreditation
- The Legal Kit, with ready to use client contracts and agreements to help you onboard and protect your work professionally
- Website templates to launch faster
- Business foundation and onboarding assets
- Client ready systems for consistent delivery
- A personalized website and client intake funnel audit by Sarah
Community and visibility
- Lifetime access to the Alumni Network on graduation
- A 12 month listing in the Directory of Accredited OBMs
- Client Matchmaking opportunities upon graduation
- Cohort based community support throughout
- Access to future program updates at no additional cost
Your Investment in OBM Accreditation
Flexible payment options designed to support your growth—so you can choose the pace that fits your season. Whether you pay in full or use a monthly plan, you’re investing in a 6-month, live training and mentoring experience that builds real OBM mastery—and credentials you can confidently put in front of clients.
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ONE-TIME PAYMENT
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SAVE $$$ WHEN YOU PAY IN FULL
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Want a closer look before you apply?
Get the program guide
Enter your email and we’ll send you the complete breakdown: the curriculum, the projects, the credentials, and the support inside Accreditation.
Prefer to talk it through?
Chat with Sarah about whether Accreditation is the right fit for you right now. No pressure, just honest guidance.
Your six-month journey
Onboarding and foundations
Your welcome call kicks off the cohort, followed by orientation and your first Skills Kit module. You begin your first client simulation project right away.
Learn and apply
Work through the curriculum and complete all three client simulation projects, supported by live calls most weeks: Hot Seat coaching, co-working and implementation calls, and guest expert workshops.
Implement and refine
Put it into practice. Refine your projects with detailed feedback, resubmit at no cost until they meet the standard, and strengthen your delivery until the framework is second nature.
Assessment
Your projects are personally assessed against professional delivery standards, with direct feedback from Sarah.
Graduation
Earn your OBM Accreditation and seven Credly credentials, get listed in the Directory of Accredited OBMs, and join the Alumni Network for life.
How Enrollment Works
A clear path from application to accreditation.
01
Apply
Submit your application so we can assess your eligibility and ensure it’s the right fit.
02
Get Accepted & Enroll
If accepted, you’ll receive your enrollment link to secure your spot in the next available cohort.
03
Do the Work, Get Accredited
Move through the curriculum, complete your assessments, and earn your CPD-certified OBM Accreditation.
Our commitment to you
We don’t just enroll you. We’re invested in you finishing.
Accreditation is built so the risk sits with us, not you. We only accept people we’re genuinely confident we can help, which is exactly why the application and fit call come first. Once you’re in, you’re not left to sink or swim. You get direct feedback on your work from Sarah, and you can resubmit your projects at no extra cost, as many times as it takes, until they meet the standard. We would rather you take longer and cross the finish
Final thoughts…
The next cohort begins January 1, 2027.
Applications close November 24, 2026.
Cohorts are small and intentional, so we can give every student real feedback and attention. When a cohort fills, the next start date is October 1, 2026.
There’s no risk in finding out if it’s right for you. The application and fit call exist so we only bring in people we’re confident we can help. If it’s not the right fit right now, we’ll tell you, and point you to a better next step.
Have Questions About OBM Accreditation?
What is the OBM Accreditation?
OBM Accreditation is the credential you earn when you successfully complete Accredited OBM Certification (CPD-certified), a structured, assessed program that verifies real OBM capability.
It reflects your ability to operate at the OBM level through demonstrated, client simulated work. This is not a participation certificate or a theory based credential. You earn OBM Accreditation by meeting defined delivery standards across the core areas of Online Business Management, including operations leadership, team management, launches, and strategic support.
What does CPD-certified mean?
CPD stands for Continuing Professional Development.
A CPD-certified curriculum has been independently reviewed to ensure it meets internationally recognized standards for professional learning quality, assessment rigor, and real-world relevance.
For you, this means the work you complete inside Accredited OBM Certification is benchmarked beyond OBM School itself and reflects a high, credible standard of professional OBM practice.
Who is this program for?
OBM Accreditation is designed for experienced professionals ready to step into strategic online operations leadership.
This includes:
Experienced service providers (VAs, PMs, DOOs, Integrators)
Professionals already managing projects, systems, or teams
Corporate professionals transitioning into online work with strong transferable skills
If you’ve been holding things together behind the scenes and are ready to operate at a higher standard, this program was built for you.
How long is the program?
Accredited OBM Certification runs over six months as a live, cohort based program, with scheduled live calls, clear milestones, and ongoing mentor support throughout.
How much time do I need to dedicate each week?
Most students spend 2–4 hours per week on coursework, implementation, and project work. Time requirements may increase slightly during project submission periods.
Are live calls offered in different time zones?
Yes.
Live calls are scheduled with multiple time options that work across North America, Europe, and Australia, so you can choose what fits your schedule.
Every live session is recorded and available in your member area, so you stay fully supported even if you can’t attend live.
Do my credentials expire?
You can resubmit your projects at no extra cost until they meet the standard, and you have the full six months of live coaching to ask questions and get feedback as you go.
What if I need more support on a project?
You can resubmit your projects at no extra cost until they meet the standard, and you have the full six months of live coaching to ask questions and get feedback as you go.
What’s the refund policy?
This is a live, cohort based program with immediate access to materials, support, and assessed work, so we don’t offer refunds. That’s exactly why the application and fit call come first. We only enroll people we’re confident we can help, so you can start with clarity, not a leap of faith.
What if I'm just getting started as an OBM?
That’s exactly why the full Confident OBM® Accelerator is built into Accreditation. You don’t need to have it all figured out first. You start with the complete foundation, the Core Modules and the systems that teach you how the OBM role actually works, then move into the advanced, assessed client work that earns your Accreditation. You’re not thrown in the deep end. You’re walked through it, from the ground up.
I'm already in the Confident OBM® Accelerator. How does the upgrade work?
Then you’re already on the path. Everything you’ve invested in the Accelerator applies toward Accreditation, so you’re not starting over or paying twice. You step straight into the advanced training, the client simulation projects, the live coaching, and the credentials. Simply contact us directly at [email protected] if you’d like more information on your upgrade options.
How does payment work?
You can pay in full, or spread it over a 6 month or 12 month payment plan. Your first payment is due when you enroll, and plan payments continue monthly from there. All pricing is in US dollars.
Do I need special software or prior experience to start?
No special software is required, just a computer and a reliable internet connection. And you don’t need to already be an experienced OBM. The full Confident OBM® Accelerator foundation is built in, so you start from the ground up and build toward the advanced work.
I have more questions. What should I do?
Chat with Sarah. You can book your call here.
Results Disclaimer
The stories and figures shared on this page reflect the experiences of specific students and are not a guarantee or promise of your own results. What you achieve depends on your effort, your skills, your market, and other factors outside our control.
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